BESAME COSMETICS

As a young girl, Gabriela Hernandez would watch in complete wonder while her beloved grandmother applied makeup as part of her daily beauty ritual. From the swipe of a bold lip color to the dusting of rouge on a cheek, Gabriela loved how this small moment connected art to beauty, and grandmother to granddaughter.

After immigrating from Buenos Aires to the United States, Gabriela’s fascination for cosmetics grew into passion followed by expertise. She became a historian of makeup through the decades, studying photography and art direction before publishing the book, Classic Beauty: The History of Makeup, and then founding Bésame Cosmetics.

Embracing proven beauty tools, trends, and techniques of eras past, Gabriela has created a carefully curated line of cosmetic essentials – inspired by style icons both famous and familial. Just like watching her grandmother apply makeup decades ago, Bésame offers authentic connection across generations, so you can build looks that transcend time. 

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